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Best referrers

Referral marketing: Who are your best referrers?

Effy Shkuri2021
This blog is updated on 25th of July 2021 Who is willing to help you with referral marketing? Trust should be enough for receiving referrals..don't you think?...
Loyalty programReferral marketingReferral selling0 Comments 0
Grammarly review

Grammarly review for marketing and sales professionals

Effy Shkuri2021
This post is updated on the 24th of July 2021. This Grammarly review is specifically for all the non-native English marketing and sales professionals. Why? I a...
Productivity0 Comments 0
human economics

Human economics: when social beats governance

Effy Shkuri2021
(Blog is updated in july 2021) This happened some years ago, but still very relevant.. Human economics I received a request from a colleague of min to order 2 ...
Social selling0 Comments 0
Taxi Driver

Storytelling: Talking with the 62-year-old taxi driver

Effy Shkuri2021
Taxi driver (This post is updated in july 2021) On the way to the airport... I get in and tell him he stopped at the wrong building. "I don't know everything...
Storytelling0 Comments 0
Sales tips

Sales tips: Be proud of what you do!

Effy Shkuri2021
I was thinking of buying a domain name that has something to do with sales tips. But to buy a good domain name nowadays is more expensive than renting 100 m2 on...
Purposeful sellingSales attitude0 Comments 0
Referral question

Referral question: How to ask for a referral?

Effy Shkuri2021
In a prior blog about social referral marketing, I wrote about my experience in New York with a front desk person in a hotel. He was bold enough to just ask for...
Loyalty programReferral marketingReferral selling0 Comments 0
Brand ambassadors

Referrals: How to find your B2B brand ambassadors

Effy Shkuri2021
This post is updated on the 23rd of July 2021. Why do you run the Net Promoter Score (NPS)? Because... You will know who your brand ambassadors are. And that...
Loyalty programReferral marketing0 Comments 0
Future in sales

Teachers, Join the sales club NOW!

Effy Shkuri2018
Do you remember your favorite teacher? I do. Private swimming lessons I took my son to a summer course of swimming. I wanted him to be in a class with other c...
Uncategorized0 Comments 0
Sales journey

Sales journey – how to bridge the gap?

Effy Shkuri2018
Your sales journey commences. You approach a large bridge, and you didn't know about its existence. This bridge is about 2km long, and you are by foot. You see ...
Sales attitude0 Comments 0
Professional negotiator

Professional negotiator? Sometimes it’s better to be an amateur

Effy Shkuri2018
In the office, we sometimes tease each other if somebody makes a small harmless mistake. Our response is clear and unequivocal. We would call this person an ama...
Negotiating0 Comments 0
Net Promoter Score

Why Net Promoter score? It’s just perfect!

Effy Shkuri2017
How likely is it that you would recommend us to a friend or colleague? Welcome to the Net Promoter Score. Can this one question define customer satisfaction or...
Uncategorized0 Comments 0
Account Based Selling

Account-Based Marketing really?

Effy Shkuri2017
Account-Based Marketing. Below is just one perspective, not the whole picture. When I started in sales, it was simple. There was something called inside-out ...
Account Based Marketing0 Comments 0
social selling tips sales funnel

Social selling tips: How to create a winning sales funnel.

Effy Shkuri2017
Social selling tips for Linkedin? Great topic, but a fool with a tool is still a fool. So let's start with another perspective: Social selling tips about winnin...
Social selling0 Comments 0
Sales attitude

Sales attitude: It depends on the situation.

Effy Shkuri2017
What is the right sales attitude? It depends on the situation, but let take a practical example; Buying shoes - I never understood the shopping experience. F...
Sales attitudeSocial selling0 Comments 1
Best sales questions, one more thing

The best sales question is about timing.

Effy Shkuri2017
The best sales question or the best answer. What is your focus? It helps to be knowledgeable, but great questions are more important. A great example that all s...
Social selling0 Comments 0
million

Sometimes one million isn’t worth a thing.

Effy Shkuri2017
Are you dreaming of a million dollar... Is the ultimate goal in sales or entrepreneurship about getting rich? Or is it something else? Where do you want t...
Purposeful selling0 Comments 1
Productivity

Productivity: Why I travel 250.000 kilometers per year?

Effy Shkuri2017
As an entrepreneur, it's normal to travel. It is however not always productive. At the start of my career my average kilometrage was around 60.000, dropped to 4...
Productivity4 Comments 1
referral marketing

Referral marketing, how to ask like Marcus!

Effy Shkuri2017
Referral marketing is a magical thing. If you have the guts of course... It's Monday evening 8 pm in New York, and I haven't booked a restaurant yet. An hour...
Referral marketing0 Comments 1
Loyalty program - easyJet Plus

easyJet Plus: A Loyalty program is a two-way street

Effy Shkuri2017
easyJet Plus and their loyalty program.. I am preparing my next visit to The Netherlands while sitting at my desk.  Click, click..great. Ticket booked for EU...
Loyalty program0 Comments 0

What is social selling? How do I spell your name again..

Effy Shkuri2017
Social selling is a hot topic, but what does it really mean? Is it technology or behavior.. I started my career in sales about 15 years ago. I received the '...
Social selling0 Comments 0